Gothong Southern, a company that is in the business of safety and effectiveness has recently launched 2015 as its Year of Safety. It is a celebration of empowering its people to think and practice safety at any place. Part of inculcating the culture of safety to the public including private & public institutions, GS created this safety awareness campaign video. Different people having different positions and status in life were asked about the importance of safety to them. The campaign aims to deliver that the impact of being safe does not only affect the top management, but it affects everyone no matter who the person is. In general, it will enlighten everyone that safety is a culture and that it always starts with all of us.